sportsliberal

Women‑Owned College Gear Takes the Spotlight

USAWednesday, March 18, 2026

Fanatics is putting a spotlight on women‑run brands for Women’s History Month.
The focus isn’t just on the big names; it’s about fresh styles that let fans show support in a modern way.

  • WEAR by Erin Andrews – polished jackets
  • Gameday Couture – sparkly tees, sporty accessories
  • Baublebar – charm necklaces

Team‑Specific Picks

School Item Description
Duke Blue Devils Oversized bomber jacket (full‑snap design) From Gameday Couture
Arizona Wildcats Oversized tee Keeps fans cool under the desert sun
Michigan Wolverines Rhinestone‑decorated sweatshirt Extra flair on game day
Kansas Jayhawks Team‑dedicated charm necklace From Baublebar
Indiana Hoosiers Historic playoff‑season sweatshirt Mixes cuteness with sport

These items show how women entrepreneurs are reshaping fan fashion. The pieces reflect the spirit of college sports while celebrating female leadership in business.

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