Why UFC's Broadcast Deals Are So Hot Right Now

Imagine the UFC is like a non-stop action movie. It's always on, every weekend, no breaks. That's a big deal for broadcasters. Unlike other sports, UFC doesn't have a bunch of teams to deal with. It's run from a small office in Vegas, making decisions fast. Plus, half of UFC's audience is young adults, ages 18-34. This group is great for long-term subscribers, just like how people stick with their favorite toothpaste.

With no other big sports deals coming up for three years, UFC's timing is perfect. Streaming giants like Netflix are jumping into live sports, and traditional TV networks want to keep their ratings. UFC's president, Mark Shapiro, says they're open to any deal that benefits their fans and shareholders. This could mean splitting broadcast rights among multiple outlets, adding more fight cards, or even ditching pay-per-views for a high-paying streamer.

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