OpenAI's recent purchase of Jony Ive's startup, io, is all about getting their products directly to users. The race in generative AI is shifting. It's no longer just about having the best AI models, because many of them are quite similar these days. What will really matter is how well these AI products can reach users. Getting ChatGPT and other OpenAI products into the hands of users is key. Without that direct contact, these products won't be as widely used, or it will cost a lot to reach consumers through other channels.

Jony Ive, known for designing the iPhone, has moved on to create a new type of device company, io, tailored for the AI era. This move could spark a wave of new gadgets powered by AI. Phones still rule, but AI could change that. Imagine smart glasses with AI chatbots built in, or small devices clipped to clothing for constant AI interaction. The possibilities are endless.

For Sam Altman, running OpenAI, having giants like Google, Meta, or Apple between them and their users is a big no-no. These companies take a significant cut of the revenue, which can be a huge expense. Altman doesn't want to pay Apple billions or give them a chunk of OpenAI's revenue. So, hiring the original iPhone designer to build OpenAI's own gadgets makes a lot of sense. Even if this hardware journey costs billions, it could be cheaper than paying other tech giants for distribution. Plus, OpenAI would have full control over their user relationships.

Google's distribution power is a major concern for OpenAI. Google's Android supports over 3 billion devices, and they're integrating their Gemini AI chatbot into as many of these as possible. Google is also weaving Gemini into millions of Pixel devices, Chromebooks, and the Chrome browser, reaching over 1 billion users daily. Google Search, with its 1. 5 billion daily users, is another powerful distribution tool. This kind of reach is a nightmare for startups like OpenAI.

Why is distribution so crucial? AI products improve with regular use. The more people use them, the more data AI companies collect. This data is vital for developing new AI models and products. The data feedback loop only works with massive distribution. So, OpenAI's bet on Jony Ive's gadgets is a strategic move to secure their future in the AI race.

Why OpenAI's Big Bet on Jony Ive's Gadget Company Makes Sense

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