Who's Winning the Instagram Game in 2025?

In 2025, Instagram evolved beyond just a photo-sharing platform. It became a barometer for what truly grabbed America's attention. Unlike traditional metrics, follower growth showed who was hot right now, not just who had been popular for years.

Top Performers

MrBeast

• New Followers: 18.7 million
• Why? A mix of big stunts and giving back kept him on top.

Political Figures

• President Donald Trump: 11.5 million new followers
• Zohran Mamdani (NYC Mayor): Built his following from scratch with progressive ideas.

Transformation Content

• Ashton Hall (Fitness Creator)
• New Followers: 18.3 million
• Message: "You can change your life in a year."
• Trend: Post-pandemic hunger for inspiration and self-improvement.

Platforms and Brands

• Instagram Official Account
• Netflix N Movies

Unexpected Surge

• Charlie Kirk (Conservative Commentator)
• Follower Surge: After his tragic death, highlighting how sudden events impact social media presence.

Key Takeaways

• Entertainment, politics, and self-improvement dominated the top spots.
• Not just a popularity list, but a snapshot of what mattered to Americans in 2025.
• From viral challenges to political campaigns, these accounts showed Instagram's power to shape and reflect culture.