Ever heard of a burger joint that's all about the playful jabs and big achievements? That's Habit Burger & Grill for you! They've got their eyes set on being the best in town. Recently, they pulled off a cheeky move by putting up billboards near LAX congratulating In-N-Out Burger for coming in second in a survey. But wait, there's more to this story! This is part of Habit Burger's larger campaign that includes newspaper ads, TV spots, and even sending a burger into space on National Cheeseburger Day.

Habit Burger & Grill has been around since 1969, starting as Hamburger Habit in Santa Barbara. Now, they've grown to over 380 locations across the US and beyond. Their famous Double Charburger is a treat, with two chargrilled beef patties, caramelized onions, fresh veggies, pickles, mayo, all on a toasted bun. And guess what? You can even customize it with cheese!

Jack Hinchliffe, the chief marketing officer at Habit Burger, is really proud of their second-place finish. "There are tons of burger options out there," he said. "Coming in second is a big deal!" Despite their playful tone, they're genuinely happy for In-N-Out's achievement.

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