Around the world meteorology stations are providing an essential service. In the bustling area of Serang, the Station made the decision to step up their game. When the station looked at how they were providing data to their public, they noticed a gap between standards and reality.

        Many users had to make a trip for a service that could have been digitized and brought directly to a device.  That's inefficient on many levels.

        When emergencies happen, such as a severe storm, should the team be manually copying  data from one medium to another?   Not really

        Who is getting their time wasted? The Petugas and users weren't the only ones losing time.

        How would you feel if every time you needed information, you must go hunt for a specialist?

        The station decided to create something far simpler and also quicker, using a conglomeration of tools.

          The idea was to create a purpose-built system to upgrade these weather services.

        Using various tools, a lot of testing and creative coding, they refined a solution that could handle the job perfectly.

        The newly created system uses a simple, easy-to-use interface where users can access detailed weather forecasts,  daily updates and more. This happens from the first query all the way to providing feedback all handled within the system.

        Not only does it aid users, this system also organizes the service team by making the many aspects of their work far easier and streamlined, like scheduling meetings.   This system will make it 100% easier to track and follow up issues between the meteorology team and their users.  In the end they can see satisfaction rates, where the problems come from, and if there's something they should do differently.

        Someone must have examined other tools and systems that have been developed.

        The choice of technology is relatively basic but effective. They created it using PHP and MySQL, two of the most widely used online languages. There was no need to reinvent the wheel.

        Testers checked the system so thoroughly it was free of visible bugs.   The real test was waiting for it in the field.

        Once the system was in place everybody quickly noticed the difference. Users were getting access to the information they wanted without delay. The station was handling plenty more people than before.

       Stopping for a moment, the team could see that their adjustment was a success.

        The data became more accurate and reliable. Everything was functioning smoothly in the station.  Petugas were quickly adapting to the new system.

        The Station has not stopped since. CRMs are being used everywhere. When the likes of YouTube or Netflix ask how to manage their subscriber base,  its usually done via an online portal.

        Customer Relationship Management (CRM) solutions have changed the way many businesses work.

        The development of CRM can be seen everywhere; from the private sector banks to the public service sector. Many systems have been developed to improve the quality of services. The change is not random.

        These systems have greatly enhanced what we can achieve. They have also made it possible to deliver reports that were once inconvenient or impossible.

        These numbers are something CRM systems can track. People can now find their way around roadblocks that would have caused them to give up.

Weather Service Makeover: How the Climate Guys Boosted User Satisfaction

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