Watch Life Redefined: A New Digital Style Hub

Boston-based European Watch Company (EWC), a family business with over three decades of experience in luxury watches, is expanding its digital presence with the launch of its new online magazine, Crown & Caliber.

Originally a platform for pre-owned watches, Crown & Caliber is now evolving into a daily source of stories about timepieces, fashion, travel, and more. The goal? To transform a loyal fan base into a broader community of readers who appreciate not just watches, but the lifestyle surrounding them.

A New Era for Crown & Caliber

The relaunch follows EWC's acquisition of Crown & Caliber in 2024. Under new ownership, the magazine is expanding its editorial reach to a global audience while maintaining its original social media community. The new format will feature frequent articles that blend expert horology with everyday culture, aiming to inform, inspire, and entertain.

Meet the Leader: Alexandra Cheney

Leading the charge is Editor-in-Chief Alexandra Cheney, who brings two decades of publishing experience to the role. She will oversee a worldwide team of writers, steering the magazine toward luxury, technology, and adventure. Cheney emphasizes the importance of detail for collectors and aims to deliver high-standard storytelling.

A Fusion of Expertise and Lifestyle

EWC’s reputation for quality watches and Crown & Caliber’s editorial voice combine to create a platform that connects collectors with the broader lifestyle of watch enthusiasts. The partnership plans to grow readership through top-tier content and strategic collaborations.

The Meaning Behind the Name

The name Crown & Caliber itself reflects watchmaking precision and a pursuit of excellence in life. The magazine promises to celebrate craftsmanship, adventure, and meaningful moments through engaging storytelling.

EWC’s Legacy Continues

European Watch Company remains a trusted name in the luxury watch market, known for its wide selection and personalized service. Crown & Caliber offers a fresh digital experience that resonates with today’s audience.

A Shift Toward Integrated Storytelling

The launch marks a shift toward integrated storytelling, where watches are just the starting point for broader cultural conversations.