The CDC recently made some big changes to its vaccine efforts. The agency has decided to pause a public meeting of its vaccine advisory committee for the time being. This isn't the only change. The CDC has also decided to stop a campaign that was encouraging people to get their flu shots. This campaign, called "Wild to Mild, " used cute animal comparisons to show how flu vaccines can make the virus less severe. The campaign was a hit, but now it's gone. The US is currently dealing with one of the worst flu seasons in 15 years, so this move is surprising. The CDC's page for the campaign now redirects to a 2023 article, but the original resources are missing.

The CDC staff were informed about this change on Wednesday, February 19. The reason behind this decision is a bit unclear, but it seems to be related to a new focus on "informed consent. " This means that the CDC wants to make sure people understand the risks and benefits of vaccines before they get them. While informed consent is important, experts are worried that this new focus could scare people away from getting vaccinated. Flu vaccines have few and generally mild risks, including short-lived reactions at the injection site, headache, fatigue, fever, and muscle aches. There is also a rare association between flu shots and Guillain-Barré Syndrome, a nerve condition, but this is very rare, occurring in only 1 or 2 cases per million flu shots administered. The CDC must walk a fine line between informing the public and ensuring that people still get vaccinated.

The flu is a serious illness that can be deadly, especially for vulnerable populations. The CDC's decision to pause the campaign and focus on informed consent could have unintended consequences. While it's important for people to understand the risks and benefits of vaccines, it's also crucial that they get vaccinated to protect themselves and others. The CDC needs to find a way to balance these two goals.

Vaccine Pushback: What's Up with the CDC's Sudden Shift?

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