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Truth Social's Crypto Gambit: A Risky Financial Move

USATuesday, July 8, 2025
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A New ETF on the Block

Truth Social is making a significant leap into the cryptocurrency world, aiming to turn around its financial losses. The company has launched a new ETF featuring five major cryptocurrencies:

  • Bitcoin (70%)
  • Ethereum (15%)
  • Solana, Cronos, and Ripple (15%)

Not Their First Crypto Rodeo

This isn't Truth Social's first foray into crypto. They've already applied for two other ETFs:

  • One for Bitcoin
  • Another for Bitcoin and Ethereum

These applications are still pending SEC approval. Additionally, they've allocated $250 million for custom ETFs and SMAs under their Truth.Fi brand.

Financial Woes

Despite their ambitious plans, Truth Social is facing significant financial challenges. In the first quarter of 2025:

  • Revenue: $821,000
  • Loss: $30 million

Growth Spurt

However, the platform is experiencing rapid growth. Daily active users have surged by 106% compared to last year, reaching 359,000 in May. Much of this growth can be attributed to the high-profile presence of President Trump, who is quite active on the platform.

Financial Moves

Truth Social has been proactive on the financial front:

  • Approved a $400 million share buyback program
  • Raised $2.3 billion

This capital is being directed towards a dedicated Bitcoin Treasury, a bold move that demonstrates their commitment to diversifying their income streams.

The Big Question

Is this a smart move? The crypto market is volatile but also growing. Truth Social is betting big on crypto, but only time will tell if this gamble pays off.

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