Trump's Name Takes Flight: A Look at the Latest Branding Move

The Trump Organization has taken a bold step by filing for trademarks on airports using the president's name. But it doesn't stop there—they're also targeting shuttle buses, umbrellas, and flight suits. This move comes amid a heated debate in Florida over renaming the Palm Beach airport after Trump.

A Claim of Protection, Not Profit

The company insists they're not seeking profit from the Palm Beach airport. Instead, they claim they want to protect the Trump name from misuse. However, their stance on other airports and merchandise remains unclear.

A History of Branding

This isn't the first time the Trump family has embarked on a branding spree. They've already slapped their name on towers, golf resorts, electric guitars, and sneakers. Their global expansion includes projects in Dubai, India, Saudi Arabia, and Vietnam.

Criticism and Controversy

Critics have raised concerns about whether the Trump family is profiting from the presidency. However, Trump maintains he's not involved in daily operations, leaving the business in his sons' hands.

An Unprecedented Move

One thing is certain: these trademark filings are unprecedented. No sitting president's private company has ever done this before. It's a bold move that has sparked widespread discussion.