Trump’s Merch Empire: From Watches to Books

Donald Trump has turned every item into a money maker, from luxury watches that feature patches of his suit to books filled with photos of presidential moments. The watch line alone earned nearly five million dollars, while a coffee‑table book about his first term brought in almost two million. He also sold sneakers, a fragrance called Victory 47, and even signed guitars that carry the slogan “Make America Great Again.”

The Florida club Mar‑a‑Lago generated a staggering seventy‑seven million dollars, with membership fees climbing to one million dollars each. Critics say these sales blur the line between politics and personal profit, arguing that a former president should not be able to monetize his brand so freely. Supporters dismiss the accusations as political attacks, pointing out that anyone with Trump’s name can do the same.

In a recent speech on July 4th, he promised a long address at the National Mall, but concerns about crowds and heat may dampen attendance. Meanwhile, a new Air Force One—gifted by Qatar—features massage chairs and Apple TV, raising questions about the influence of wealthy donors. Overall, Trump’s business ventures show how a public figure can leverage brand power across a wide range of products.

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