Top Indian Star Earns Highest Brand Value

Virat Kohli is the most valuable celebrity in India, with a brand worth 3,542 crore rupees.
The figure comes from a study by Fortune India that looks beyond money and movies. It considers how unique, consistent, engaging, trusted, loved, and responsible a star is.

The research team used a detailed method that treats personal brands as economic assets. They look at many factors, not just earnings or fan counts.

The list of the 10 most valuable celebrities includes three cricketers and seven film stars. Virat Kohli tops the chart, followed by Bollywood icon Shah Rukh Khan.

• MS Dhoni appears in fourth place with a brand value of 2,141 crore rupees. The former captain retired from international play in 2020 but still has a huge following.
• Sachin Tendulkar is eighth on the list, worth 1,676 crore rupees.
  The other spots are filled by actors and singers from the silver screen.

These numbers show how powerful sports personalities can be in India’s market, matching the influence of top film stars.