The Rise of Booba: A Kids' Brand Making Waves

Booba, a furry, curious character from YouTube, is making a splash in the kids' entertainment world. The show, which features seven-minute comedy episodes with no dialogue, has racked up 20 billion views and is now being picked up by major TV networks. Kedoo Entertainment, the company behind Booba, is expanding its reach with new broadcast deals in the UK, Australia, and other countries. Season 5 introduces Booba to prehistoric dinosaurs and futuristic robots. Kedoo is also launching "The Booba Show, " a live-action series to help kids with social skills. Booba will enter the real world with a child host, teaching young viewers how to make friends. The show will debut on YouTube, where Booba has 19 million subscribers.

So, why is Booba so successful? Olivier Bernard, COO of Kedoo, says it's because Booba is unique, empathetic, and uses slapstick comedy that kids love. Plus, no dialogue means no language barriers. This has helped Booba reach a global audience from day one. Kedoo was founded in 2016 with a goal to create digital-first content. They saw potential in kids' programming and wanted to do things differently. Now, they're seeing success with their approach. Booba has sold over 40, 000 plush toys and is worth a lot of money. The kids' entertainment industry is tough, but Bernard believes Booba has what it takes to keep going. They're always reinventing the show to keep up with changing trends. And with over 120 million YouTube subscribers and 1. 5 billion monthly views, Booba looks set to stay popular.

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