The Thursday Night Football (TNF) game between the Dallas Cowboys and New York Giants on Amazon Prime turned out to be a massive hit. Despite both teams starting the season with a 1-2 record, the game attracted a whopping 16.22 million average viewers, making it the most-watched game on Prime and the most-streamed regular-season game in history. This is a significant milestone, as it marks a major breakthrough for TNF on Prime.

The game's viewership numbers were impressive, with an audience of over 20% higher than last year's Week 4 game between the Lions and Packers. The Cowboys-Giants match reached its peak viewership of 18.1 million during the 9:15 pm to 9:30 pm ET window. These numbers are a testament to the growing popularity of TNF on Prime.

As the season progresses, the average viewership for TNF has increased significantly, with an average of 14.88 million viewers per game. This is a remarkable 25% increase compared to last year's full-season average. With these numbers, it's clear that the audience is engaging with TNF on Prime in a big way.

The success of TNF on Prime is a significant step forward for streaming sports, as it's slowly but surely approaching the audience figures generated when NFL games were broadcast on traditional TV. This is a game-changer, as it highlights the potential for streaming services to become a major player in the world of sports broadcasting.

The Prime Game Takes Center Stage

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