Meghan Markle's new lifestyle brand, American Riviera Orchard, has been shrouded in mystery since its unexpected launch in March. The public is eagerly awaiting the "delivery" of the brand's products, but the longer the wait, the greater the expectation. According to Mark Borkowski, a PR consultant, "it's not just about the timing" – it's about delivering quality products that meet the hype. 

What if the assumption that Meghan Markle is trying to create a high-end lifestyle brand is wrong? What if the brand is actually a modest jam-making company, and the celebrity endorsements were just a marketing ploy? The public's curiosity is being piqued, and the pressure is mounting.

The brand's social media accounts have been quiet since the initial launch, leaving fans and critics alike wondering what's taking so long. Meanwhile, a Shopify account by the same name has cashed in on the trend, selling out of adult coloring books with titles like "RoyalWealth Reign" and "Working Class Royalty."

Is Meghan Markle playing a clever game of cat and mouse, or is she simply struggling to deliver on her promises? The Sussexes' experience with Spotify, where their podcast series arrived months late, may be a cautionary tale. Will the couple's new brand be able to overcome the hype and deliver on its promises, or will it fall victim to the same pitfalls?

The Hype is High, But Can Meghan Markle Deliver?

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