businessneutral
The Hustle and Heart of a Beverage Boss
Austin, USAThursday, December 4, 2025
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The Daily Grind of a CEO, Dad, and Husband
Justin Fenchel, the head honcho at BeatBox Beverages, has quite the daily grind. He's a dad, a husband, and a CEO all rolled into one. His day kicks off bright and early at 6:15 a.m., thanks to his 13-month-old baby. He's not a morning person, but he's learned to adapt.
Morning Routine
- 6:15 a.m.: Wakes up with his baby.
- First Stop: Checks sales numbers on his phone.
- Beverage Preferences:
- Water
- Coffee
- Longevity powder called Momentum
- Cold brew
Work Life
Fenchel's schedule is packed with meetings, but he's learned to prioritize his time better since becoming a dad. He's all about keeping his team energized and creating a fun work environment.
- Office Perk: Has a DJ booth in his office.
- Work Ethic: Thrives in a bit of chaos.
- Management Style: All about transparency and keeping his team in the loop.
Afternoon Routine
- Meetings: Continues throughout the afternoon.
- Lunch: Tries to eat a healthy lunch when he's home.
- Personality: Even-keeled and powers through tough days.
Evening and Weekend Life
Evening Routine:
- Family Time: Spends quality time with his wife, baby, and dog.
- Dinner: Enjoys meals with his family.
- Unwind: Relaxes with BeatBox wine.
- Entertainment: Fans of The Penguin and The Righteous Gemstones.
Weekend Routine:
- Unwind: Spends time with his cofounders, who are also his best friends.
- Lifestyle: Lives the BeatBox lifestyle, which is all about unwinding and having a good time.
Conclusion
Fenchel is a man of many hats, but he's learned to balance them all. He's a dad, a husband, a CEO, and a friend. He's all about living life to the fullest and making the most of every moment.
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