businessneutral

The Hustle and Heart of a Beverage Boss

Austin, USAThursday, December 4, 2025
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The Daily Grind of a CEO, Dad, and Husband

Justin Fenchel, the head honcho at BeatBox Beverages, has quite the daily grind. He's a dad, a husband, and a CEO all rolled into one. His day kicks off bright and early at 6:15 a.m., thanks to his 13-month-old baby. He's not a morning person, but he's learned to adapt.

Morning Routine

  • 6:15 a.m.: Wakes up with his baby.
  • First Stop: Checks sales numbers on his phone.
  • Beverage Preferences:
  • Water
  • Coffee
  • Longevity powder called Momentum
  • Cold brew

Work Life

Fenchel's schedule is packed with meetings, but he's learned to prioritize his time better since becoming a dad. He's all about keeping his team energized and creating a fun work environment.

  • Office Perk: Has a DJ booth in his office.
  • Work Ethic: Thrives in a bit of chaos.
  • Management Style: All about transparency and keeping his team in the loop.

Afternoon Routine

  • Meetings: Continues throughout the afternoon.
  • Lunch: Tries to eat a healthy lunch when he's home.
  • Personality: Even-keeled and powers through tough days.

Evening and Weekend Life

Evening Routine:

  • Family Time: Spends quality time with his wife, baby, and dog.
  • Dinner: Enjoys meals with his family.
  • Unwind: Relaxes with BeatBox wine.
  • Entertainment: Fans of The Penguin and The Righteous Gemstones.

Weekend Routine:

  • Unwind: Spends time with his cofounders, who are also his best friends.
  • Lifestyle: Lives the BeatBox lifestyle, which is all about unwinding and having a good time.

Conclusion

Fenchel is a man of many hats, but he's learned to balance them all. He's a dad, a husband, a CEO, and a friend. He's all about living life to the fullest and making the most of every moment.

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