The Central Environmental Protection Inspector (CEPI) has been a big deal in China. Most folks talk about how it affects pollution levels. But there is more to the story.  The CEPI's impact goes beyond just cleaning up the air and water. It also changes how companies do business. This shift can make companies more sustainable in the long run.

    To understand this better, researchers looked at data from Chinese companies listed on the A-share market. They used a fancy method called time-varying difference-in-differences. This method helps to see how the CEPI affected these companies from 2011 to 2020. The results were clear: the CEPI had a positive effect on corporate sustainability. This effect stayed strong even after lots of checks and balances.

    So, how do companies react to these environmental rules? They don't just follow them. They often take a proactive approach. Instead of just doing the minimum, many companies try to go above and beyond. They adopt strategies that are good for the environment and good for business. This is a smart move. It shows that companies can turn a challenge into an opportunity.

    But not all companies are the same. Some factors make a difference. For example, media reports can influence how companies respond. If the media is watching, companies might be more likely to take action. Also, the people at the top matter. The characteristics of the top management teams can affect how a company reacts to environmental pressures.

    Here is the kicker. The CEPI doesn't just make companies greener. It can also improve their financial performance. This is a win-win situation. Companies can do good for the environment and do well for their shareholders.

    So, what does all this mean? It shows that environmental policies can have a big impact. They can push companies to be more sustainable. They can also make them more successful. This is important for anyone who cares about the environment and wants to see businesses do better.

The Green Push: How Rules Shape Business Behavior

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