AMC Theaters' movie strategy is getting a shake-up, and Nikkole Denson-Randolph is set to lead the charge.

        For over a decade she has been with AMC Theaters in different roles from the ground to senior vice president of content strategy. This won't be an easy move for AMC. Though this is important  promotion.    But she is no stranger to the entertainment industry. Long before joining AMC, she had a role with Starbucks, and she doesn't even have a coffee shop

        she was running a group to develop entertainment projects and just added greatly to the Magic Johnson Entertainment.

        The challenges come from the departure of Elizabeth Frank, who left the company to take on a new role.

        Frank was a big name in AMC’s programming. Before her time AMC was a great theatre operator. She had a massive effect on this industry.

        With Nikkole Denson-Randolph taking charge, AMC will be focusing more on diverse content and unique voices.

        When it comes to the international side of things, Juan Antonio Gomez will take on a bigger role. He's the brains behind all the content and partnerships outside of the U. S. .

        The promotion of Denson-Randolph means more tickets sold is likely. She is a content queen and has brought some unique films into AMC  including.

        but invest and market these well.  With Taylor Swift's and Beyoncé's she had helped to bring in fans.

        But it will be interesting to see what kind of content Gomez will bring.

        It sets a good standard.  Now the demand is for to make drama, kids shows, and even music show.  Lucky for them his new position is

        to shape AMC’s global programming.

        AMC's future to feel more inclusive and interesting with a woman and man taking up the challenge.

        When it comes to movies AMC wants everyone to feel represented.  He is a great strategist and is able to fill AMC with what the fans want.

        He is based in London and will help to shape AMC’s global programming. He has a proven track record and he of his ideas his been working from before AMC.  AMC is now setting it's sights around the world.

        AMC keeps taking on people with business savvy and creative ideas to come lead the charge.

The Grand New Visionary for AMC's Movie Line-Up

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