technologyneutral
The End of an Era: Firefox's 'Do Not Track' Feature Gets the Boot
Friday, December 13, 2024
Back in 2010, the Federal Trade Commission wanted a way for us to tell websites not to track us, just like we can tell telemarketers not to call us. Researchers thought of a browser-based way to make this happen. Advertisers were (and still are) tracking what we do on the web to show us ads.
Google made a Chrome add-on that would tell 15 big advertising networks to stop tracking you. Even if you cleared your cookies, this opt-out would stick. It seemed pretty good at the time. But now, things have changed.
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