Tech Team-Up: Versus and LiftMedia Join Forces to Boost European Digital Ads

In a move set to shake up the digital advertising scene, Versus Systems Inc. has teamed up with LiftMedia. This partnership aims to bring Versus' tech to the streets of Europe. The deal, signed on December 11, 2025, is all about merging outdoor ads with digital experiences.

Key Highlights

Reach and Integration

• LiftMedia's network reaches 2.65 million people daily.
• Versus Systems plans to integrate its tech into this network.
• Outdoor ads will soon offer interactive and connected digital content.

New Mobile App

• A new mobile app is in the works.
• This app will link outdoor ads to digital services.
• Example: See an ad on a billboard and instantly access more info or offers on your phone.

Launch Plan

• Pilot launch in Spain and Portugal in late Q1 2026.
• Full rollout planned for Q2 2026.
• Introduction of LiftGames hub offering games, challenges, and rewards.

Revenue Sharing

• 50:50 revenue split from games and ads.
• A fair deal benefiting both companies.

Conclusion

This partnership is a smart move that combines Versus' tech with LiftMedia's reach. It's a win-win for both companies and offers a fresh experience for audiences.

Note: This is a summary based on filed documents. Always verify key details with the source.