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Tech-Savvy Farming: How Data is Making Beef Tastier

Southern University, USASunday, November 30, 2025
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Southern University is leveraging technology to raise healthier and more flavorful beef. This initiative goes beyond traditional farming; it's about harnessing data to enhance food quality.

The SUN Beef Project

Researchers are employing a special sensor-equipped pill to monitor the health of calves. This pill tracks vital metrics such as:

  • Heart rate
  • Temperature
  • Digestive efficiency

This data-driven approach is part of the SUN Beef project, aimed at smarter cattle management.

Key Objectives

  • Hormone and implant-free beef: The goal is to produce beef that is free from hormones and growth implants.
  • Remote monitoring: Farmers can manage their cattle from a distance using laptops.
  • AI and health monitoring: The project utilizes artificial intelligence and health monitoring technology to optimize calf nutrition.

Currently, SUN Beef is served in the university cafeteria, with plans to sell it locally in the future.

Student Involvement and Future Plans

Students are actively involved in raising the cattle. Once renovations are complete, the beef will be processed at Southern's meat plant.

Data Collection and Analysis

The data collected extends beyond health information:

  • Location tracking: Researchers monitor the cattle's locations.
  • AI weight estimation: Artificial intelligence is used to estimate the weight of the cattle.

About 80 animals are part of the SUN Beef project. The data helps researchers understand stress factors in the cattle. For instance, a calf that runs fast out of the chute may indicate distress, which can affect meat quality. By identifying these factors, researchers aim to reduce stress and improve the tenderness of the beef.

All-Natural and Transparent Labeling

One of the key aspects of SUN Beef is its all-natural label, ensuring that the cows are locally raised and free from hormones and antibiotics.

Future Transparency

In the future, shoppers might be able to scan a QR code to learn about the source of their beef, including health data for a specific cow. This transparency could make producers more accountable, as consumers would be aware of their practices.

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