Got a craving for a caffeine pick-me-up on Monday?

Big news! Starbucks is making a splash by serving up some free coffee the day after the Super Bowl.

But why? And how?

Well, first off, this perk is all about keeping their loyalty program, Starbucks Rewards, fresh and exciting.

Members can score a free tall-sized (12 ounces) hot or iced coffee by activating a coupon in the app.

The freebies are about more than just a caffeine boost, though.

The coffee giant is shaking things up under the leadership of their CEO, Brian Niccol.

Instead of drowning in discounts and deals to lure in customers, they are focusing on strengthening their core appeal.

Starbucks wants you to think of them as a beloved local coffee shop again, not just a bustling chain.

Their new strategy includes bringing back the little niceties, like condiment bars and free refills.

Want to customize your cup?

Maybe even pick up a free coffee, then stick around and enjoy your beverage?

You’ll be seeing more of this vibe.

Expect to see some friendly faces and a more personal touch at your local Starbucks.

Baristas may be writing personalized messages on cups, even though some might say it slows things down.

But, it does make the experience more special.

Here’s the thing, though.

They also plan to streamline their menu.

Yes, you heard it right! They are cutting 30% of their menu soon.  This means fewer options, shorter wait times, and a better experience overall.

What do you think, of this plot twist?

Is this the right move for a company aiming to connect with customers again?

Improving the vibe inside the store is a key part of this plan.

The CEO is rolling out these changes to remind people that Starbucks is all about coffee.

It’s not just about slashing menu items, though.

Starbucks is airing commercials during the Super Bowl, too.

One will hint at the return of the classic Starbucks vibe.

And the other is all about the free coffee giveaway to kick off Monday.

The coffee chain wants you to feel like it’s the same old Starbucks you know and love.

But, is this really the way to do it?

Super Bowl Monday Coffee WOW from Starbucks!

Actions