Super Bowl 60: A Big TV Hit but Slightly Short of the Record

The biggest football game of the year, Super Bowl LX, drew an enormous audience on both television and online platforms. NBC and its streaming partner Peacock broadcast the game, which concluded with Seattle defeating New England 29‑13. The average viewership reached about 125 million—just shy of last year’s record of 128 million. These figures encompass viewers on the main NBC channel, the Spanish Telemundo feed, and all of the NFL’s digital sites.

Peak Viewership

• Single‑Moment Record: During the second quarter, a peak of 137.8 million viewers tuned in simultaneously.
• Halftime Show: Bad Bunny’s performance attracted 128 million viewers, slightly below the 134 million who watched Kendrick Lamar’s set last year. On social media, Bad Bunny’s halftime act garnered 4 billion “views” in its first day—double the previous year’s halftime performance.

Game Ratings

• The game ranks second in U.S. TV history, only behind last year’s Super Bowl.
• It was the first game measured by Nielsen’s new “big data plus panel” method, which tends to inflate numbers for live events.
• The lopsided score may have turned some viewers away after halftime.

Telemundo Highlights

• Spanish Broadcast: Pulled in 3.3 million viewers, the highest ever for that channel.
• Bad Bunny’s halftime act set a Spanish‑language record with an average of 4.8 million viewers.

Peacock Streaming

• Detailed numbers were not released immediately, but NBCUniversal announced that Peacock experienced its biggest day ever in reach and hours watched during the Super Bowl, the Winter Olympics, and a heavily promoted new series launch at kickoff.
• More streaming data from Nielsen will arrive later in the week.

Winter Olympics Impact

• NBCU reported that Sunday’s coverage, including a primetime show right after the game, drew 42 million cross‑platform viewers—the largest audience for any day of the Winter Games since 2014.
• This viewership was 73 percent higher than the same day of the 2022 Olympics.