SAP shifts to AI‑driven pricing and new support teams

SAP’s chief executive, Christian Klein, announced a major change in how the company will sell and support its software.

• From fixed yearly subscriptions to usage‑based pricing
  Customers will now be charged for the amount of AI services they use, aligning revenue with actual usage.

• Launch of “forward deployed engineering” teams
  Starting in July, these groups will travel to client sites and help build AI applications directly on SAP’s platform.
  The goal is to make integration smoother and faster for businesses.

• Strategic positioning
  SAP sees AI as a core part of its future. The new pricing model helps the company stay competitive against other cloud providers that already use consumption‑based models and allows it to grow its AI market share while giving customers more flexibility.

• Benefits for clients
  On‑site engineering teams build stronger relationships and reduce implementation time, delivering a more tailored experience.

“The change signals that SAP sees AI as a core part of its future. If customers rely more on these features, the company can earn revenue that matches usage rather than flat fees.” – Christian Klein

This shift demonstrates how software giants are adapting to a world where AI is central, ensuring that SAP remains at the forefront of innovation and customer satisfaction.