Pudgy Penguins Take Over Vegas Sphere: A Crypto Brand's Big Move

A Big Win for Physical Products

Pudgy Penguins, a brand that started with NFTs, is now making waves on the Las Vegas Sphere. This is a significant achievement, especially since another crypto group, Dogwifhat, failed to do the same earlier this year.

The Difference? Physical Focus

Unlike Dogwifhat, Pudgy Penguins is concentrating on their physical products, such as toys and merchandise, rather than their crypto side. The Las Vegas Sphere has strict rules about crypto ads—they only allow advertisements from exchanges or those related to Bitcoin.

Dogwifhat's Misstep

Dogwifhat raised funds to advertise on the Sphere but couldn't comply with the rules. This left the Sphere team frustrated, accusing Dogwifhat of using their name in a misleading way.

Pudgy Penguins' Strategy

Pudgy Penguins avoided this issue by keeping their crypto elements out of the picture. Their ads on the Sphere focus solely on their adorable cartoon penguins and physical products, ensuring they follow the rules and steer clear of trouble.

Success in Physical Sales

Pudgy Penguins has seen impressive success with their physical products. They began selling toys in Walmart last year and have already made over $10 million in sales. Their social media presence is also strong, with millions of followers and billions of GIF views. Many of their fans might not even be aware of the brand's crypto origins.

A Long Road to the Sphere

Securing a spot on the Sphere wasn't quick or easy. Pudgy Penguins started discussions with the Sphere team early this year and spent months perfecting their animations. Now, their penguins are lighting up the Vegas skyline, aiming to create a viral moment.