Playtime Gets a Major Upgrade: Exciting New Toys and Games Unveiled

Hasbro is gearing up for a major showcase at the 2026 Toy Fair in New York, where they will unveil their latest toys and games. Fans and partners can expect to see new products and exciting updates from their favorite brands.

Big Changes and New Products

This year, Hasbro is introducing a range of new toys that focus on storytelling and pop culture. Some highlights include:

Peppa Pig Toy Featuring George with Hearing Aid: A significant step toward representing real-life experiences in toys.
Monopoly Deal No Mercy: A more competitive version of the classic game.
FURBY Vibes: A new interactive toy that allows kids to express different personalities.
BABY ALIVE Doll Line with Burt's Bees: Emphasizing comfort and caregiving.
BEYBLADE X Sets and NERF Blasters: Enhancing playtime with exciting new features.

Exciting Partnerships

Hasbro is collaborating with major entertainment companies like Warner Bros. Discovery, Netflix, Legendary Entertainment, and Amazon MGM Studios. These partnerships will bring new toys based on popular franchises such as:

Harry Potter
Street Fighter
Voltron

Reviving Classics

Hasbro isn't just about new releases. They're also bringing back classic favorites like CROSSFIRE, which is getting a modern makeover to appeal to both kids and parents.

Expanding into Gaming

In the world of gaming, Hasbro is introducing new products for DUNGEONS & DRAGONS and MAGIC: THE GATHERING. One exciting addition is Teenage Mutant Ninja Turtles entering the Magic: The Gathering universe.

Industry Insights

Beyond the show-floor, Hasbro will participate in a panel discussion about licensing and collaborations in the toy industry. This is a great opportunity for them to share their vision and future plans.

Conclusion

Hasbro is proving that they're not just about toys—they're about creating experiences that bring people together. Whether through new products, partnerships, or classic games, Hasbro continues to inspire a lifetime of play.