Online Shopping Takes Over Black Friday

Black Friday has changed a lot in recent years. People are now shopping online more than ever. In fact, shoppers spent a whopping $8.6 billion online on Black Friday. This is a big jump from last year. Online sales went up by 9.4%.

Why the Shift to Online Shopping?

It's simple. Shopping online is easy and convenient. You don't have to deal with:

• Cold weather
• Crowded stores

Plus, you can find great deals with just a few clicks. This trend is not new, but it's growing fast.

The Data Behind the Trend

Adobe Analytics tracked all this data. They looked at over 1 trillion visits to U.S. retail sites. This gives a pretty clear picture of how people are shopping these days. It's clear that online shopping is becoming the norm.

What Does the Future Hold?

But what does this mean for the future? Will stores become less important? Or will they find new ways to attract shoppers? Only time will tell. One thing is for sure: online shopping is here to stay.