Nordic Thrills: Prime Video's Big Moves in Scandinavia

Prime Video is making significant strides in the Nordics, with a focus that extends beyond mere streaming. They are immersing themselves in local talent and narratives.

Upcoming Nordic Originals

• Danish Original: "Snake Killer" has recently launched.
• Swedish Drama: "VAKA" is set to premiere in 2026.
• Danish Noir: "Murder in the Dark," based on Dan Turèll's novel, is coming later this year.

Behind the Scenes

The team at Prime Video's Nordic originals is brimming with excitement. They have been collaborating closely with creators across Denmark, Sweden, and Norway.

"Our development slate is finally coming to life. The incredible writing, directing, and producing talent in the region is truly remarkable." - Tara Erer, Head of Northern Europe Originals

Emilia Widstrand, Head of Nordic Originals, highlighted their successful partnerships with strong broadcasters. She mentioned "Rinnan," a World War II drama co-produced with Denmark's TV2.

Global Appeal, Local Focus

While Prime Video acknowledges the growing global interest in Nordic series, their strategy remains clear: create content primarily for local audiences first. They are open to licensing, originals, and co-productions, tailoring their approach to each project.

Commitment to Local Creators

Both Erer and Widstrand addressed concerns about major streamers sidelining local creators. They emphasized their commitment to investing in local dramas and fostering strong relationships with creators.

"Snake Killer" is a prime example of our successful collaborations, with director Anders Ølholm praised for his creative vision. - Tara Erer

The Importance of Trust and Dialogue

The execs stressed the importance of trust and dialogue in their collaborations. They aim to ensure they are on the same page with creators to make the best shows and reach the widest audiences. It's all about teamwork and respecting the creative process.