Nexen Tire’s Record Year: Growth, Innovation and Global Reach

Nexen, the Korean tire maker, has reported its best yearly sales ever—KRW 3.19 trillion for 2025—crossing the KRW 3‑trillion threshold for the first time. The milestone follows a 2019 breakthrough of KRW 2 trillion and signals continued top‑line expansion amid unpredictable markets.

Key Drivers

• European Plant Expansion
  The new phase at its European facility boosts tire output, shielding the company from price swings and tariffs that have impacted rivals.

• Diversified U.S. Presence
  Trade tensions have had minimal effect on profits because Nexen spreads sales across multiple regions and promotes larger‑size tires that fit a wide range of vehicles.

• Product Mix & Innovation
• Original Equipment (OE): Supplies a broad range of tires for electric and gasoline cars to over 30 automakers worldwide.
• Replacement (RE): Tailors offerings to local preferences, keeping demand steady.
• EV ROOT: A new line compatible with both electric and internal‑combustion vehicles, highlighting versatility.

Honors & Recognition

• N’FERA Sport: Runner‑up at a U.S. trade show award.
• National Quality Award: Five consecutive years of wins in Korea.
• Presidential Labor Award: Acknowledges long‑standing positive labor relations.

Future Outlook

• Marketing & Brand Awareness: Intensify campaigns to strengthen customer ties, especially in the replacement segment where premium OE products can thrive.
• Technology Adoption: Deploy AI and virtual tools to accelerate tire development, enabling rapid response to regional demands.
• Distribution & Customer Relationships: Expand deeper connections with clients, improve distribution channels, and sustain innovation to stay ahead.

Nexen’s 2025 results demonstrate that a combination of plant expansion, smart product strategy, and unwavering quality focus can drive growth even when global trade is uncertain.