New YouTube Venture Lets Holly Willoughby Share Life Lessons
Holly Willoughby is stepping into the world of online video with a fresh series that invites viewers to learn, cook, and connect. The show will drop its first episode on July 28 and then air two episodes each week, covering five main areas:
- Chatting about current issues
- Cooking together
- Styling tips
- Community improvement ideas
- Casual hangouts
The program is filmed in a studio built especially for the project, where Willoughby chats with guests such as Stanley Tucci, Katherine Ryan, Joanne McNally, Emma Bunton and Nicole Appleton. She also talks with activists like Ellen Froome, who pushes for stricter rules on big tech companies, and chefs including Lauren Leyva.
Produced by Hungry Bear Media—run by Willoughby’s husband Dan Baldwin—the series marks her first major push into digital media. Her team says she already reaches about 16 million online viewers, a figure that shows her strong influence beyond traditional TV.
Willoughby has faced personal challenges recently, from the fallout of a scandal involving former co‑host Phillip Schofield to a serious security threat. Yet she has bounced back by hosting shows on ITV and Netflix, proving her resilience and versatility.
The launch is supported by Voy, a tech‑health provider that has become the show’s founding brand partner. This partnership signals a growing trend of established presenters moving to YouTube, following examples like Piers Morgan’s Talk TV and other high‑profile personalities who have embraced the platform.
Viewers can expect a relaxed, conversational tone that blends entertainment with useful tips and thoughtful discussions. By bringing together diverse guests and topics, Willoughby aims to create a community where people feel welcome to learn and share.
