New Leader Takes Upworthy’s Mission to Connect People
Los Angeles‑based Upworthy has named Amanda Farrand CEO, aiming to boost its influence and revenue.
Leadership Move
Farrand joined on May 26 after senior roles at Imagine Entertainment and Reese Witherspoon’s Hello Sunshine.
She has forged partnerships with P&G, CVS, Nike and turned a best‑selling book into a multimedia franchise.- Vision for Unity
“The world feels split more than ever,” Farrand says. “Stories that bring people together are crucial.”
Her strategy centers on: - Direct relationships with audiences
- Support for creators
- New, innovative content
Strategic Guidance
Former Participant Media COO Gabe Brakin will serve as a strategic adviser.
Good Worldwide, Upworthy’s parent company, lets its current CEO focus on broader growth.Impact & Reach
Research shows almost all readers feel better after engaging with Upworthy and many are inspired to act kindly in their communities.
With a monthly reach of ~17 million people across social media, email, and news outlets, Upworthy remains a positive force online.Expanded Senior Team
The leadership now includes roles for brand, impact partnerships, editing, content innovation, and operations.
