New Leader Aims to Grow Kids Museum in Tough Times

The Kids Discover Museum, a nonprofit focused on learning for children, welcomed a new executive director in September 2025. She stepped into the role after nearly a year and a half of uncertainty, when the museum was close to shutting down. Her first task was to stabilize operations within a short window. Many children’s museums nationwide are seeing fewer visitors and lower membership sales. This trend threatens their financial health, especially during periods of economic strain. The new director noted that families are prioritizing essentials like food and fuel over extra activities such as museum visits. To adapt, the museum has started offering part‑time preschool classes that emerged during the COVID era. Plans are in place to turn these into full‑time programs next school year, broadening the museum’s reach and income.

The director also launched “Night at the Mini Museum, ” a program where parents can drop off their children for a night of STEAM activities, snacks, and a movie. This initiative adds flexibility for families who cannot visit during regular hours. Looking ahead, the museum is demolishing its top floor to create a sensory space for neurodivergent children and families. The new area will explore all eight senses, with a focus on balance and body awareness. Interactive exhibits aim to teach sensory processing and child development in an engaging way. By diversifying programs and creating inclusive spaces, the museum hopes to attract more visitors, secure additional revenue streams, and ensure its long‑term survival.

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