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Netflix's Gaming Shift: What's Next After Studio Shutdown?
USASunday, October 26, 2025
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Netflix has announced the closure of Boss Fight Entertainment, the studio behind the popular game "Squid Game: Unleashed." This decision marks a significant shift in Netflix's gaming strategy.
Studio Co-Founders Share Their Thoughts
- David Rippy, co-founder of Boss Fight Entertainment, shared the news on LinkedIn, expressing gratitude for the time spent at Netflix.
- David Luehmann, another director, also shared his thoughts, noting that after over ten years, the studio is closing.
Games to Remain Available
Despite the studio's closure, the games "Squid Game: Unleashed" and "Netflix Stories" will continue to be available on the platform.
Netflix's Evolving Gaming Strategy
Netflix is focusing on different types of games, including:
- Party games
- Story-based games
- Kids' games
- Games for TV
Financial Performance and Future Plans
- Recent Earnings Report: Netflix reported a 17.2% increase in revenue compared to last year, although slightly below expert expectations.
- Future Plans: The company expects to generate more revenue from memberships, higher prices, and ads.
Stock Market Reaction
Despite a positive long-term outlook, Netflix's stock has experienced some volatility, dropping slightly during trading and after-hours. Investors are closely watching the company's strategic shifts.
Broader Strategy
Netflix's focus on gaming and ads is part of a broader strategy to diversify beyond streaming shows and movies.
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