businessneutral

Netflix's Gaming Shift: What's Next After Studio Shutdown?

USASunday, October 26, 2025
Advertisement

Netflix has announced the closure of Boss Fight Entertainment, the studio behind the popular game "Squid Game: Unleashed." This decision marks a significant shift in Netflix's gaming strategy.

Studio Co-Founders Share Their Thoughts

  • David Rippy, co-founder of Boss Fight Entertainment, shared the news on LinkedIn, expressing gratitude for the time spent at Netflix.
  • David Luehmann, another director, also shared his thoughts, noting that after over ten years, the studio is closing.

Games to Remain Available

Despite the studio's closure, the games "Squid Game: Unleashed" and "Netflix Stories" will continue to be available on the platform.

Netflix's Evolving Gaming Strategy

Netflix is focusing on different types of games, including:

  • Party games
  • Story-based games
  • Kids' games
  • Games for TV

Financial Performance and Future Plans

  • Recent Earnings Report: Netflix reported a 17.2% increase in revenue compared to last year, although slightly below expert expectations.
  • Future Plans: The company expects to generate more revenue from memberships, higher prices, and ads.

Stock Market Reaction

Despite a positive long-term outlook, Netflix's stock has experienced some volatility, dropping slightly during trading and after-hours. Investors are closely watching the company's strategic shifts.

Broader Strategy

Netflix's focus on gaming and ads is part of a broader strategy to diversify beyond streaming shows and movies.

Actions