Netflix is all set to reveal its first-quarter earnings after the market closes on Thursday. This time, there's a twist. The streaming powerhouse is steering clear of sharing its usual subscriber numbers. Instead, it's putting the spotlight on revenue and other financial figures to gauge its success. This shift is part of a broader strategy to redefine how it measures its performance.

In the midst of this, traditional media companies are facing a rough patch. The market is in turmoil, largely due to President Donald Trump's trade policies. While major Hollywood studios are feeling the heat, Netflix has managed to stay relatively stable. Its stock has even climbed by 4. 5% in the past month. Meanwhile, rivals like Paramount, Warner Bros. Discovery, Disney, and Comcast have seen their stocks take a hit.

Investors are on the edge of their seats, eager to hear from Netflix's top brass. They want to know how the company plans to tackle potential challenges, especially with consumers tightening their belts. The big question on everyone's mind is how this might affect subscriptions and customer churn.

So, what's Wall Street expecting from Netflix's latest quarter? Analysts are predicting earnings per share of $5. 71 and revenue of $10. 51 billion. But the real buzz is around Netflix's advertising-supported business model. Last quarter, Netflix dropped a bombshell. Its cheaper, ad-supported tiers were a hit, accounting for over 55% of sign-ups in markets where this option is available. Plus, memberships on these plans grew by around 30% quarter over quarter.

Netflix isn't stopping there. The company has big plans to keep growing its ads business. It also aims to boost its core offerings with more series, films, and product enhancements. And get this—Netflix is even dipping its toes into the live event space. It's clear that Netflix is not just about streaming anymore. It's about adapting and innovating in a rapidly changing market.

Netflix's Big Q1 Showdown: What's in Store?

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