Navigating the Comedy World: How One Group Made Their Mark

The comedy scene in Hollywood is facing challenges. Traditional paths for comedians are disappearing, and social media is crowded. However, some comedians are finding success by being proactive and creating their own opportunities.

The Struggle is Real

TV roles are fewer, late-night shows are less popular, and places that used to help new comedians grow are struggling. Social media is crowded, and everyone is trying to stand out. But it's hard.

Be Proactive

Carly Hoogendyk, a manager from Omnipop Talent Group West, knows this well. She says comedians need to be proactive. They can't wait for someone else to help them. They have to build their own connections and opportunities.

Business Casual: A Success Story

Business Casual, a comedy group, shows how this can be done. They started at UCLA and have been working together ever since. Their journey wasn't easy, but they made it work. They met Hoogendyk at a comedy festival. She liked their work and wanted to help them.

Hoogendyk signed them after a last-minute show for Netflix Is a Joke. Since then, they've been working together to create opportunities. They've done commercials, TV shows, and even a podcast. Their show "Cowboys" started as a digital sketch and grew into a full performance.

Embracing the "Sh*t Factor"

In a recent podcast, Business Casual talked about their journey. They discussed the importance of being relentless and embracing the "sh*t factor." This means working with what you have instead of waiting for perfect conditions. They also talked about their artistic goals and how they see the comedy world today.

Discovering New Talent

Hoogendyk shared her thoughts on discovering new talent. She writes a newsletter called "State of Comedy" and curates a showcase at the New York Comedy Festival. These projects help her find and support new comedians.