entertainmentneutral

Movie Magic: What's Working and What's Not in 2025

North America, USAMonday, December 29, 2025
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The Box Office Blues

The movie industry is in a bit of a pickle. After a rough few years, 2025 was supposed to be the big comeback for theaters. But guess what? It's not happening. The box office is stuck in the same rut as last year, and it's far from the big numbers everyone hoped for.

  • Pre-Pandemic: $10 to $11 billion
  • Now: Struggling to hit $9 billion

The Superhero Slump

The big problem? Superhero movies are losing their spark. Marvel's latest films, like "Captain America: Brave New World" and "Thunderbolts," didn't do as well as expected. Even "The Fantastic Four: First Steps" only made a small profit.

  • Bright Spots: "Avatar: Fire and Ash" and "Jurassic World Rebirth" did well, but not as much as their previous releases.

The Netflix Factor

There's another big worry: Netflix. They're trying to buy Warner Bros. for $82.7 billion. Netflix's boss, Ted Sarandos, hinted that movies might not stay in theaters for as long. That's bad news for theaters.

  • COVID Impact: Studios shortened the time between a movie's theater release and its streaming debut. People got used to waiting.

Silver Linings

But it's not all bad news.

China's Comeback

China is starting to welcome Hollywood movies again. Films like "Zootopia 2" and "Avatar: Fire and Ash" did well there.

Family Films and Anime

  • Family Films: "A Minecraft Movie, " "Lilo & Stitch, " and "Zootopia 2" were among the highest-grossing Hollywood movies.
  • Anime: "Demon Slayer: Infinity Castle" and "Chainsaw Man" pulled in big crowds.

DC's Resurgence

Marvel's rival, DC Films, had a better year with "Superman." It was well-received and grossed $616 million. But DC's real test will come next year with movies like "Supergirl" and "Clayface," which are based on lesser-known characters.

Adult-Oriented Dramas and Risks

Adult-oriented dramas didn't do so well this year. But some studios took risks that paid off.

  • Horror Films: Warner Bros. bet on horror films like "Sinners" and "Weapons," which attracted huge crowds.
  • "One Battle After Another" grossed over $200 million, despite losing money overall.

Stars Rising and Falling

  • Tom Cruise's Fading Star: "Mission: Impossible – The Final Reckoning" was one of the year's biggest bombs.
  • Rising Stars: Timothée Chalamet helped turn "Marty Supreme" into a holiday hit.

Premium Large Formats

Movie theaters are also relying on premium large formats like Imax and Dolby. These screens, which are more expensive, have helped offset the decline in attendance.

  • Imax: Had its best year ever, grossing $1.2 billion globally.

The Need for Fresh Stories

But theaters can't rely on old movies forever. They need new releases that bring people back. Will 2026 be the year of fresh, meaningful stories? This year, it certainly wasn't.

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