More Bibles Sold, But Fewer People Going to Church

In a surprising turn, Bible sales in the U.S. are soaring, even as fewer Americans consider religion a big part of their lives.

Record Sales in 2023

• Over 18 million Bibles sold this year alone.
• A big jump in September after the passing of conservative Christian activist Charlie Kirk.
• Top sellers include:
• English Standard Bible
• Adventure Bible (for kids)
• She Reads Truth Bible
• A patriotic Bible endorsed by Donald Trump, bringing in over $1.3 million.

Why the Surge?

Experts believe the pandemic, political turmoil, and societal chaos may be driving people to seek comfort and stability.

• Tim Wildsmith, a former campus minister, suggests people are searching for peace.
• Kelli Malm, manager of a Christian bookstore in Illinois, notes:
• The New Living Translation Bible is popular, especially among younger buyers.
• Many in their 30s and 40s are either finding faith for the first time or returning to it.

Publishers See Growth Across All Bible Types

• HarperCollins alone publishes 22 translations in English and Spanish, with hundreds of editions.
• Growth seen in kids’ Bibles, Gen Z-targeted editions, and more.

Declining Religiosity Despite Sales Boom

• A Gallup survey found only 49% of Americans say religion is important to them.
• This shows a long-term decline in religiosity despite the rise in Bible purchases.