Meghan Markle is embracing a new chapter of 'investing' - not just in other women-owned businesses, but in herself. The Duchess of Sussex opened up to the New York Times about her role as a small-scale venture capitalist, revealing she has between five and ten brands in her portfolio that she financially backs. This experience inspired Markle to launch her own lifestyle brand, American Riviera Orchard.  

But what if this investing strategy isn't just about financial gain? Perhaps it's also a way for Markle to connect with like-minded entrepreneurs and build meaningful relationships. After all, she jokingly referred to her initiatives as 'dolphin tank,' suggesting a friendly and supportive environment compared to the cut-throat nature of reality shows like Shark Tank.  

It's clear that Markle understands the power she wields simply by wearing certain brands. When she sported a Strathberry midi tote during an engagement event with Prince Harry, it led to a 5000% increase in search traffic for the small Scottish company and sold out within minutes. This realization changed how Markle approaches her fashion choices. Now, she strategically supports designers she has close friendships with and smaller, up-and-coming brands that deserve more attention. By wearing an earring from one of these labels, Markle can help them gain global recognition. It's a powerful tool she uses to uplift others in the industry. 

Markle's latest investment is in Cesta Collective, a woman-led brand specializing in handwoven bags. After wearing one of their purses on a dinner date with Prince Harry last year, sales skyrocketed more than ever before. The founders sent Markle a heartfelt thank-you card, and from there, a collaborative relationship blossomed. 

With her lifestyle brand American Riviera Orchard set to sell a wide range of goods like tableware, home décor, cosmetics, cookbooks, jarred food products, yoga gear, and pet accessories, it's clear that Markle is diversifying her portfolio. She's not only investing in herself but also in the idea that a single brand can encompass many facets of a person's life.  

As Markle continues to navigate this new chapter, one question remains: How will her husband be involved?  

Regardless, it seems that Markle has found a way to invest not only in herself but also in the power of community and collaboration.

Meghan Markle's New Venture: Investing in Herself and Others

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