Lululemon's Get Low Leggings: A Bumpy Return
Lululemon has relaunched its "Get Low" workout line online after initially pulling it due to complaints. The leggings were found to be see-through when bent or squatted, causing a 6.5% drop in the company's shares on Tuesday.
Company Response and Updates
Lululemon claims to have updated product information to help customers make better purchasing decisions. However, skepticism remains.
Founder's Criticism
Chip Wilson, the company's founder, blamed the board for the situation, stating that Lululemon has lost its way.
Pressure from Investors
Lululemon is under pressure from Elliott Management, which holds a significant stake. They are working with Jane Nielsen, a former Ralph Lauren executive, for the CEO role.
Previous Issues
This isn't the first time Lululemon has faced problems. Last year, they had to pull their "Breezethrough" leggings due to complaints about fit, material, and seams.
The Big Question
Lululemon is known for its quality, but recent issues raise concerns. Can they meet customer expectations moving forward? Only time will tell.