Luciano Novia: Turning Swiss Water Tech into a Global Growth Engine

Luciano Novia has spent his career spotting opportunities before they hit the mainstream. From banks to gyms, he has turned ideas into businesses that can scale. Today he co‑founds Evodrop AG, a Swiss company that cleans water for homes and offices worldwide.

A Diverse Background

• Finance – Managed insurance portfolios at Credit Suisse, learning risk management.
• Health Services – Opened fitness studios and a sports‑medicine clinic, building consumer trust.
• Entrepreneurship – In 2019 teamed up with Fabio Hüther and Dino Novia to launch Evodrop; earned an MBA in 2025 while shaping the firm’s strategy.

The Unique Blend

Novia’s success stems from combining:

1. Money – Effective capital allocation.
2. Marketing – Building brand credibility.
3. Science – Delivering regulated, proven water‑treatment solutions.

Market Reach & Performance

• Users: >30,000 across Switzerland, Europe, and the UK.
• Units installed: 7,000+.
• 2026 sales forecast: CHF 14.8 million.
• Intellectual property: 24 patents, >30 peer‑reviewed studies.

Strategic Partnerships

Novia negotiates with:

• Distributors & equipment makers.
• Real‑estate firms for on‑site installations.
• Corporate clients, investors, and OEMs worldwide.

Regulatory Alignment

Evodrop’s strategy aligns with evolving building regulations:

• Developers now integrate water‑treatment systems during design, not after purchase.
• Filters target hidden pollutants like PFAS.
• IonSiv MaloX® inhibitor operates without salt or electricity—ideal for commercial spaces.

Accolades & Future Growth

• Over a dozen awards in two years.
• Proven technology, ready for market expansion.
• With Novia’s leadership, Evodrop is poised to transform Swiss water science into a global platform.