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Lego's Smart Brick: A High-Tech Twist on Classic Play

Las Vegas, USATuesday, January 6, 2026
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Lego is revolutionizing play with its new Smart Brick, unveiled at CES 2026.

Smart Play Initiative

The Smart Brick is a standard 2x4 brick packed with cutting-edge technology. It's part of Lego's Smart Play initiative, which also includes Smart Minifigures and Smart Tags. This bold move aims to blend technology with traditional play.

Features of the Smart Brick

  • Tiny ASIC Chip: Smaller than a Lego stud, running the Play Engine.
  • Sensors: Detects motion, orientation, and magnetic fields.
  • Copper Coils: Detect distance, direction, and orientation of other Smart Bricks.
  • Speaker: Produces audio tied to live play actions.
  • Accelerometer and LED Array: Enhances interactive play.

Smart Tag and Smart Minifigures

  • Smart Tag: A 2x2 studless tile with a digital ID readable by the Smart Brick.
  • Smart Minifigure: Equipped with a digital ID for interactive play.

BrickNet: Wireless Connectivity

  • Local Wireless Layer: Connects smart pieces using Bluetooth.
  • Neighbor Position Measurement: Proprietary system for direct brick-to-brick communication.
  • No Apps or Internet Needed: Designed for simplicity.

Power and Charging

  • Long-Lasting Batteries: Designed to last even after years of inactivity.
  • Wireless Charging: Multiple bricks can be charged on a shared charging pad.

Launch Details

  • Star Wars Sets: First to feature Smart Play.
  • Pre-Order: January 9, with a launch date of March 1.
  • Pricing: To be announced.

The Future of Play

Lego's new direction raises questions about how kids and adults will react to this high-tech twist. One thing is clear: Lego is pushing the boundaries of what's possible with its iconic bricks.

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