Lake Como’s New Luxury Spot: A Fresh Take on Classic Charm
A Star-Studded Grand Opening
The newly unveiled Lake Como EDITION made its debut last week, drawing a glittering crowd of Hollywood icons, local artists, and tastemakers. Part of Ian Schrager’s signature brand, the hotel masterfully fuses sleek, contemporary design with the undeniable allure of its storied surroundings.
A Weekend of Indulgence
The festivities began with a leisurely lunch at Al Veluu, a hillside restaurant perched above the lake, offering breathtaking panoramic views. Later, guests unwound at The Longevity Spa, where cutting-edge treatments—from cryotherapy to LED light therapy—promised rejuvenation.
A highlight of the weekend was a serene cruise on Lucia boats, traditional wooden vessels that glided across the shimmering waters, offering a glimpse of Como’s timeless charm.
Martha Stewart’s Seal of Approval
Martha Stewart was spotted dining at Renzo, the hotel’s second-floor terrace restaurant, where she lavished praise on the staff ("so handsome") and the culinary masterpieces of Chef Mauro Colagreco, a three-Michelin-star virtuoso from France. Her Instagram post captured the lake’s ethereal beauty alongside contemporary Italian dishes that dazzled the senses.
A Who’s Who of Attendees
The guest list read like a modern-day Who’s Who:
- Actress Wallis Day
- Designer Douglas Friedman
- Ferragamo’s Creative Director Maximilian Davies
The weekend crescendoed with a private dinner at Cetino, Colagreco’s flagship restaurant, followed by an evening of music and dancing in the lobby bar.
A Palazzo Reborn: Old Charm, New Elegance
The hotel occupies a historic 1830s palazzo, preserving its original façade and French balconies while infusing modern luxury within. Inside, marble arches, terrazzo floors, and floor-to-ceiling windows create an airy, opulent atmosphere. A reflection pool and fountain at the entrance set the tone—a seamless blend of heritage and innovation.
Cultural Flair & Contemporary Italian Talent
The opening celebrations weren’t just about glitz; cultural programming took center stage. Guests enjoyed:
- Guided hikes through the lush property
- Art and design installations celebrating Como’s past while embracing today’s avant-garde
- Signature drinks from Katkoot, a fashion-forward wine label favored by tastemakers like Rick Owens and A$AP Rocky
A New Standard in Sophistication
“The Lake Como EDITION marks a new chapter for the brand. It marries classic glamour with modern luxury, setting a new standard for individuality and sophistication in the region.” — George Fleck, Senior VP of Global Brand Strategy
With its unparalleled blend of history, design, and hospitality, the Lake Como EDITION isn’t just a hotel—it’s an experience.
