Imax Teams Up With Chinese Company to Build Car Entertainment System

A bold partnership between Imax and Goer Dynamics launches a new entertainment package tailored for self‑driving cars in China.

The Vision

“Third living space”: Transforming a vehicle into a relaxing media hub.
Target market: Premium car makers across China.
Launch event: Qingdao, showcasing a 4K display paired with crystal‑clear bass.

Key Features

Feature	Description
Audio	Designed for distortion‑free bass, engineered by Goer Dynamics’ renowned audio expertise.
Display	4K screen that dynamically adjusts brightness in response to road lighting conditions.
Form Factor	Multiple sizes to fit various vehicle types, enabling easy integration across the market.

Production & Distribution

Start of production: By end‑2026.
Sales strategy: Focus on premium Chinese automakers; potential expansion to other markets as driverless tech matures.

Market Context

China’s EV boom: 63% of all car sales in 2025 are new‑energy vehicles, with local brands capturing ~70% of the market.
Driverless trend: Rising consumer demand for in‑car entertainment as autonomous driving becomes mainstream.
Competitive landscape:
Baidu’s Apollo Go: millions of paid rides in Wuhan.
Pony.ai & WeRide: thousands more driverless fleets.
Regulatory outlook: City‑by‑city variations, but forecasts predict tens of thousands of driverless cars by 2026.

Imax’s Position

Global reach: Controls ~43% of worldwide Imax installations, majority in Greater China.
Strategic advantage: The partnership could cement Imax’s dominance and expand its footprint in the Chinese market.

Goer Dynamics’ Footprint

Existing installations: Almost 3 million electric and hybrid cars equipped with their entertainment units.
Brand portfolio: Includes Dynaudio and Libratone, known for high‑quality audio solutions.

Takeaway

With a synergy of Imax’s visual prowess and Goer Dynamics’ audio mastery, this collaboration is poised to redefine the in‑car experience for China’s rapidly evolving autonomous vehicle ecosystem.