healthneutral
Ice Cream Brands Commit to Ditching Artificial Colors
WASHINGTON, USAWednesday, July 16, 2025
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Major U.S. ice cream companies are set to remove artificial dyes by 2028.
Key Points
- 40+ companies involved in the initiative.
- Seven artificial colors to be replaced:
- Red 3
- Red 40
- Yellow 5
- Natural alternatives from fruits and plants, including a new blue dye from gardenia fruit.
Health Concerns
- Health experts believe artificial dyes may cause hyperactivity in children.
- Critics argue that sugar and fat remain bigger health concerns.
- FDA stance: Artificial dyes are safe, but they encourage faster removal of Red 3, linked to cancer in lab rats.
Skepticism
- Some groups doubt companies will follow through.
- Call for government regulations instead of voluntary actions.
Actions
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