healthneutral

Ice Cream Brands Commit to Ditching Artificial Colors

WASHINGTON, USAWednesday, July 16, 2025
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Major U.S. ice cream companies are set to remove artificial dyes by 2028.

Key Points

  • 40+ companies involved in the initiative.
  • Seven artificial colors to be replaced:
  • Red 3
  • Red 40
  • Yellow 5
  • Natural alternatives from fruits and plants, including a new blue dye from gardenia fruit.

Health Concerns

  • Health experts believe artificial dyes may cause hyperactivity in children.
  • Critics argue that sugar and fat remain bigger health concerns.
  • FDA stance: Artificial dyes are safe, but they encourage faster removal of Red 3, linked to cancer in lab rats.

Skepticism

  • Some groups doubt companies will follow through.
  • Call for government regulations instead of voluntary actions.

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