Ibiza, the Balearic island near mainland Spain, has long been a paradoxical destination.

Known for its wild nightlife and world-class parties, it is also a haven of tranquility and calm, a bohemian paradise nestled in the Mediterranean sea. This dichotomy is reflected in Ibizan style, characterized by white dresses, airy fabrics, lingerie-like garments, linens, and earthy colors, which originated in the 1960s and 1970s when Ibiza became the center of Europe's hippy universe. Today, this style persists and is recognized worldwide.

Fashion brands such as Reformation and Loewe, as well as local boutiques like Annie's Ibiza and Vicente Ganesha, celebrate Ibiza style in their collections. Loewe's creative director, Jonathan Anderson, who grew up vacationing in Ibiza, collaborates with Paula's boutique to produce a much-anticipated annual collection of womenswear, menswear, and accessories. Reformation launched an Ibiza collection in 2024, styled for going between the club and the beach (and the club on the beach).

Ibiza's growing international reputation as a creative hub is not limited to fashion. The island is becoming increasingly popular with travelers from North America, many of whom are attracted by Ibiza's reputation for allowing people to slow down, switch off, and provide space to look inwards. The pandemic has further reframed what Ibiza is about: slow travel, wellness, and mindfulness. Ibiza serves as a template for this exploration, or a modern version of this exploration.

The island's long tradition of being home to, or hosting, forward-thinking creatives is also returning to the forefront. The 'Ibiza 59' group, a collective of countercultural artists from different countries and with different styles, coalesced on the island in 1959, setting the scene for the 1960s. The island's first art biennal was held in 1964, and five years later, Ibiza's Contemporary Art Museum opened in the town's historic quarter.

The Contemporary Art Now (CAN) Art Fair, which brings more than 30 national and international art galleries to the island, highlights local creatives and craftsmanship. The fair's founding director, Sergio Sancho, is looking to give visibility to these local artists, one of whom is Irene de Andres, who showcased a project called 'Where nothing happens,' a series of video works, photographs, sculptures, and models based on the memory of abandoned or temporarily disused discos and nightclubs on the island.

Ibiza's architecture and interior design trends have also been influenced by the vibrant atmosphere of the 1960s and 1970s, giving rise to a unique and design aesthetic known as 'Ibicenco' style. This look, which continues to find favor in fashion, permeates the 'Ibiza Interiors' book, showcasing characteristic home designs using local stone and materials, color schemes involving white and earth tones, and rattan or wicker patio furniture. 

For journalist and author Mora, the throughline between Ibiza's past and present has always existed. 'Many artists come, settle down, and interact with each other, seeking to merge their particular style with that of the island. It is not uncommon for them to arrive with a theme or way of conceiving work, and then, over time, mold their style until they discover a new one. It's the magic of Ibiza.'

Ibiza's Fashion and Art Renaissance: A Bohemian Paradise

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