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How Steve Jobs Made Employees Feel Like Owners

Aspen, USASaturday, November 29, 2025
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Steve Jobs had a unique way of making employees feel like they owned the company. He did this by giving them stock options. This was not common back then. He explained this idea at a conference in 1983.

The Stock Option Strategy

Jobs said that buying stock directly would be risky for employees. They could lose a lot of money. Instead, Apple gave employees options to buy stock at the current price. These options could be used over four years.

  • If the stock price went down, employees would not lose money.
  • If it went up, they could buy at the lower price and make a profit.

This made employees stay with Apple for a long time.

The Bigger Picture

The main goal was not just about money. Jobs wanted employees to feel like they owned the company. He wanted them to work for Apple first, not just their boss.

"More than 80% of Apple was owned by employees before it went public. Even after, half of the company was still in their hands."

The Vision and Motivation

Jobs believed that finance was not the main driver at Apple. The real motivation was building a company that felt like their own. He focused on:

  1. Hiring the best talent
  2. Creating a shared vision

This made employees proud and loyal to Apple.

The Legacy

This idea inspired many people, including Guy Kawasaki. He learned a lot from Jobs about making employees feel like owners.

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