How Comics Can Use Social Media to Build Their Audience
In the year 2025, comedians are finding that social media platforms, especially Reddit, are becoming essential tools for growing their fan base. Reddit is a goldmine for comedians because it connects them with specific groups of people who share common interests.
The Changing Comedy Industry
The comedy industry has changed a lot in recent years. Traditional paths to success, like appearing on late-night shows or getting a pilot season deal, are no longer as reliable. Studios and streaming services have cut back on their investments, leaving many comedians to find new ways to make a living.
This has led to a rise in digital content, such as:
- Branded videos
- YouTube series
- Projects with innovative companies like Dropout and Smosh
While these opportunities may not be the ultimate dream, they provide comedians with the financial stability they need to pursue their bigger goals.
Insights from Comedy Means Business
In a recent episode of Comedy Means Business, managers Allen McRae and Logan Potter from Authentic Talent & Literary Management shared their insights on how comedians can navigate the digital landscape.
The "Big 3" Platforms
They discussed the importance of the "Big 3" platforms:
- TikTok
- YouTube
And how comedians can use them to grow their careers.
Embracing the Term "Influencer"
McRae and Potter addressed the stigma around being an "influencer" and the value that managers can bring to a comedian's career. They emphasized that the digital world offers many opportunities for comedians to showcase their talent and connect with audiences.
The Future of Comedy
The comedy world is evolving, and comedians need to adapt to stay relevant. By leveraging social media platforms and embracing digital content, they can build a strong fan base and achieve their career goals. The advice from McRae and Potter provides a valuable roadmap for comedians looking to succeed in this new landscape.
