Hollywood’s New Home: Filming Comes Back to LA

The upcoming Fox reboot of “Baywatch” will be one of the few high‑budget shows that actually shoots on the West Coast this year. Filming will take place along Venice Beach and inside Fox Studios, marking a sharp contrast to the trend of productions moving away from Los Angeles.

A Shift in Production Geography

California has been struggling to compete with states and countries that offer generous tax incentives—Georgia, New York, Canada, the United Kingdom, and Hungary. In response, Governor Gavin Newsom has expanded the state’s tax credit program to attract more productions.

The “Baywatch” revival is not alone.

• Netflix’s “The Night Agent” will relocate its fourth season to Los Angeles.
• Major studios such as Sony and Universal are also planning shoots in the state.

These moves signal a turning point for Hollywood’s geographic focus.

Looking Ahead

The combination of expanded tax credits, streamlined regulations, and targeted marketing efforts suggests that Los Angeles is positioning itself to regain its status as a major hub for film and television production.