Holiday Shopping: How Rising Prices Are Changing Habits

Money is tight for many people this holiday season.

• 80% of Americans think prices have gone up.
• 40% plan to spend less on gifts and other holiday expenses.

Cutting Back

Many are reducing spending on:

• Gifts for others
• Eating out
• Big purchases

The Impact of Tariffs

• 40% say tariffs will affect their spending.
• Nearly the same number say tariffs won't change their habits.

Shopping Trends

Despite higher costs:

• Most people still plan to shop.
• Avoiding big sale days like Black Friday and Cyber Monday.
• Spreading out their shopping.

Small Business Saturday

• Still important, but fewer people are participating.
• Many don't know about local businesses.
• Some find prices too high.

The Study

• Surveyed over 2,000 adults in the U.S.
• Shows how rising costs are changing holiday shopping habits.
• People are being more careful with their money this year.