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Heartbreak in Minnesota: A Family Lost to Fire

White Bear Lake, Minnesota, USATuesday, March 24, 2026

A house on Richard Avenue erupted into flames early Saturday morning, claiming the lives of reporter Jessi Pierce and her three young children. The fire alarm rang at about 5:25 a.m., and neighbors saw flames pouring from the roof, prompting an urgent call to 911.

  • Firefighters arrived quickly but found the house already consumed by fire.
  • Inside, an adult (Jessi), three children, and a dog were discovered deceased.

Fire Chief Greg Peterson expressed deep sorrow for the victims, urging the community to unite and support each other during this painful time.

Jessi Pierce: A Career Dedicated to Hockey

  • Long‑time contributor to NHL.com and co‑host of the “Bardown Beauties” podcast.
  • Worked with the NHL for a decade, infusing passion for hockey into every story.
  • Colleague Bill Price remembered her as joyful and dedicated to both her sport and loved ones.
  • The Minnesota Wild released a statement expressing heartbreak over the loss, highlighting Jessi’s kindness and compassion.
  • A graduate of Iowa State University, she wrote for outlets including USA Hockey, The Athletic, and the Minnesota Hockey Journal.

Community Response

  • The National Hockey League confirmed Jessi’s death and offered prayers and condolences to her family.
  • Reporter Michael Russo shared a tribute on social media, calling her the most vibrant person who infused energy into her work. He noted how life can be unfair and that this tragedy is hard to understand.

Investigation

Authorities are still investigating how the fire started. Further details will be released as the investigation progresses.

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